Market Model Patterns of Change Research Paper Example | Topics and Well Written Essays - 1000 words - 1

Market Model Patterns of Change - Research Paper Example The introduction of Pepsi and other competitors into a market changed Coca cola’s business operations. Among these was the adoption of increased advertisement to popularize the brand. In addition, it introduced new incentives to the market like sports sponsorship and holiday campaigns. The company has also introduced new products like bottled water. The company entered new markets and increased the number of outlets in the globe (Petretti, 2008). In the short run a business seeks to maximize on the profits by increasing production, decreasing production and continue producing. Coke started operating aggressively in France in 1999. Its primary concentration was customer satisfaction. This is evident through incentives offered to retailers and middlemen. This has made coke available to the customer. It has also acquired shelf spaces in areas that the customer can easily access the product. Coca cola aims to reduce it cost of production in the long run. This could be achieved thr ough the change in capacity levels in order to reach low cost, which is evident through its plan to increase production in china. It would be achieved through introduction of new production line. ... Needless to say, the company was sued by its distributors as it sought to expand its market of powdered sport drinks. This created a bad reputation to the Coca Cola Company. It however created a problem within its distribution channel. Coca cola has faced tough economic conditions. According to Gill (2008), these conditions have led to low consumption of the beverages. It has encountered high ingredients cost and a decline in sales. In countries such as India the company has received criticism from activists. It has been accused of depleting underground water where the bottling plants are located. The company has to improve on its corporate social responsibilities in order to remain competitive in the industry. Competitors are forging partnerships that are aimed at increasing their market share in certain markets (Gill, 2008). Pepsi and Tingyi holding corporation established an alliance that aims to exploit the China market. Coca cola moved in to increase its production in the market by building new production lines. On the other hand, Pepsi has been able to improve its market share to almost 20 percent as compared to coca colas’ 17 percent. Coca cola has experienced a decline in profit levels. In Europe it registered a 4 percent decline in sales. This is due to the economic crises facing the continent (Gill, 2008). Pepsi produces soft drinks as well as snacks. Coca cola has been able to improve on its products as well as come up with bottled water. This indicates that the competition is stiff. Petretti (2008) denotes that these companies are innovating new ideas to remain relevant in the market. Pepsi has been reported to have spent around 3.5 billion dollars in marketing its products. Pepsi has recently realized

Write an article with a right wing and left wing about exclusions and Essay

Write an article with a right wing and left wing about exclusions and the summer riots - Essay Example The department of education acknowledges that there was eminent occurrence of school exclusion among the pupils brought before the court. Exclusion is materially and socially established. Exclusion has substituted the older phrases of expulsion and suspension which were the approaches for elimination of unruly students from school. Exclusion of students from school has repercussions that widen outside education to the capability for the young individuals to take part entirely in the general public later on. This acts as punishment for those students who go against the rules and regulations of school settings. Recently, a study on socially excluded students and pupils in United Kingdom showed that they were not enrolled in any education institution, had no education, employment and training qualifications, live on state assistances and engrossed in minor crimes. This estrangement from training and schooling attributes to educational, social or emotional problems that were not adequately addressed in their early years of education. In the summer riots, young people looted stalls and corporations. Such acts are beyond reasonable doubt contrary to the penal code and subject to punishment. The young people are â€Å"outside the social mainstream and live in a culture at odds with any cannons of proper behaviours†. One of the primary roles of educational institutions is to bring up a morally upright society. Since the institutions cannot condone such unethical behaviours; the only solution is always to eliminate the indiscipline students from the institutions. Education institutions should heighten discipline among the students through setting up standards of behavior. The schools should also review their behavioural standards and policies and publicize to the students and parents. Once a student is found with indiscipline cases, he or she should be reprimanded, removed from the class, lose privileges or a letter send to the parents or

Choices And Consequences That People Face

Choices And Consequences That People Face Every choice a person makes has consequences, whether they are positive or negative. Many times before a person makes a choice, he/she mentally calculates the cost and benefits of his/her choice. Other times some of the consequences may have not been intended or thought through. The feminist movement is an example of that. While the feminist movement accomplished great things for women, it also hindered women in other areas. Some of the problems related to the ironies of the feminist movement and the mixed message women were receiving. It began to change the way women made choices. Even though the feminist movement affected womens choices, many women have chosen to quit their job in order to raise a family. Because women were able to have jobs during the war, they realized they were no longer content to be housewives. In the 1960s most of the feminist movement was led by radical feminists. They began to fight for reproductive and employment rights. The Equal Pay Act was enacted in 1963. This meant that employers had to give employees the same amount of money for the same job. During this time abortion was made legal in all fifty states (Feminsm). The third round of feminism began in the 1990s. This was led by many types of feminism. It dealt with more than just prejudices against women but also races and economic standing (Feminsm). Feminism has many ironies that can be explored. It helps determine how the feminists made their choices and what they meant by them. Dr. Wendy Walsh, who is a clinical psychologist, has an interesting view on feminism. Even though she is a feminist herself, she believes that it did have negative consequences. She writes, à ¢Ã¢â€š ¬Ã‚ ¦feminism didnt liberate femininity. Feminism liberated masculine energy in women. It was a masculinist movementà ¢Ã¢â€š ¬Ã‚ ¦It pushed femininity in the closet. (Walsh) That statement seems pretty accurate. Feminism did not encourage women to be more feminine. It encouraged women to be like men. Women were supposed to have the same jobs as men and achieve the same success. To many women, this was a good thing, but to others it was not. Walsh comments that women who liked their traditional role were hurt by that. They were then told that their job was not as important as a woman who works outside the home (Walsh). The feminist movement seemed to start because women said they were unsatisfied being housewives. If that is true, then women should be happier now because they are pursuing careers. However, according to a poll done by ClubMom, a free national membership organization for moms, the results are the exact opposite. Working moms and stay-at-home moms were asked to rate various aspects of their life and to grade their overall satisfaction with life. Working moms rated A thirty three percent of the time while stay-at-home moms rated A fifty two percent of the time. They also rated their job as a mom. Stay-at-home moms gave themselves an A fifty one percent of the time while working moms only did forty five percent of the time. Interestingly just eight percent of moms would continue to work full time if they did not have to worry about finances (New Poll). F. Carolyn Graglia, author of Domestic Tranquility: A Brief Against Feminism, also writes about the many ironies of feminism. Betty Friedan, Kate Millett, Germaine Greer and Gloria Steinem were some of the leading womens rights movement leaders in the 1960s. They did not support womens roles as a wife and mother, but Betty Friedan was the only one who had been a wife and mother (Graglia 13-14). It seems that the women should not speak against something they have never experienced. Maybe they wanted others to choose what they had chosen to make their choices more acceptable. Friedan did decide to divorce because she believed that she could not tell women to not get married while she herself was still in the awful institution. She claims that marriage destroyed [her] self-respect. (Graglia 13) Some women still believe that women can be more satisfied caring for their children opposed to having a successful career. Suzanne Venker writes in Feminsm:Opposing Viewpoint about why she believed a woman should choose to stay home. She was an English teacher and then a full time mom. Venker argues that women seem to be unhappy in the workplace. She cites that people have spent over five hundred million dollars on self-help books in 1999 (Finsanisk). Another source says that women count for ninety percent of self-help (Smith). So the vast majority of the self-help books were sold to women. Venker believes that if careers were truly fulfilling women like they are supposedly supposed to do, then people would not need to buy so many self-help books (Finsanick). Obviously, feminism had a tremendous impact on society. Women achieved the right to vote, have equal jobs, and own property. Many countries had women political leaders, and there were more females than males in many higher institutions. In the U.S., a woman ran for president and another almost became vice president. Husbands and wives also began to split the work more evenly in earning money, taking care of children, and maintaining the house (Feminism). Television changed from June Cleaver vacuuming in high heeled shoes to Clair Huxtable managing a house and her career as a lawyer. It gave women the opportunity to pursue a good career if that is what they wanted, or if they needed to due to finances. With all the changes that many believed to be positive, there were negative as well. Whether feminists intended for it to happen or not, the feminist movement, especially the radical one, brought about some negative consequences. The early feminists choices affected everyone. The feminist movement affected womens choices. The feminist seemed to focus on equality and women getting to have a choice. They wanted women to be able to choose to be a doctor or architect if that is what she wanted. But when women were given the right to a successful career, it almost became expected of them. Rebecca Scarlett said it like this, Suddenly, women were no longer allowed to choose. Suddenly women had to be everything they had always been, and be everything men had always been, as well, or they would have to feel inadequate and ashamed! (Scarlett) Now women who choose to stay home and take care of her children and house, are viewed as being lazy. People might think she is not smart enough hold or pursue another job (Scarlett). Feminists choices hurt womens right to choose. Sometimes people experience consequences as the result of their choices, and other times one must make a choice based on the consequences of choices made by the people around them. That is what many women have to do now. Radical feminists choose to devalue a womans role with her children and household. The consequences were that women are expected to pursue a career and now many women must make a choice: do they follow the feminist way or choose to take a different path. After she makes the choice she must see if her choices were worth the consequences. Other times women are forced to make choices whether they want to or not. Some mothers must work due to economic status or single parent homes. But many things are affected by the womans choice whether it was voluntary or necessary. In the article in the book Feminsm, Venker cites Dr. Phil by saying Life is about tough choices. I never encountered a successful person who didnt have to sacrifice in one area of her life to be successful in another. If you put more into your career, kids and family suffer; if you put more into family, career suffers. Thats the bottom line. (Finsanick) In spite of the feminist encouraging women to seek employment outside the home many women are still choosing to stay home. In fact, in 2005 there were about 5.6 million stay-at-home moms (The U.S. Census Bureau) So, why would a woman choose to go to PTA meetings and change diapers when she could be a doctor or lawyer? It seems that women are realizing that it is hard to do it all. They are deciding to put their careers on hold for a few years while they focus on their family. Iris Krasnow is an example of a woman who quit her job to stay home with her children. Krasnow has written a book about her journey entitled Surrendering to Motherhood about her journey. Glenn T. Stanton sums up her book in his article Two Women Tell All. Iris Krasnow grew up in the radical feminist period. She was an extremely successful journalist for UPI interviewing some of the most famous and interesting people in the world. Krasnow achieved the feminist goal but she was still empty. She began seeking different things to bring her fulfillment. She later married and they decided to have children. Krasnow and her husband wanted to have four [children] by forty and they did (Stanton). She then tried to have it all by pursuing her career and taking care of her family. Krasnow did this because she believed that her career gave her value and she could not imagine life without it (Stanton). One day when she was feeding her fours boy and surrounded by a mess, she realized something: There are no shackles in their house, this is no jail. These kids are your ticket to freedom like nothing you have ever tasted, the kind that is not hinged on TV appearances or writing for Life magazine or being a size 6 again. Its the liberation that comes from the sheer act of living itself. When you stop to be where you are, then your life can really begin I realized for the first time in my life I was exactly where I was supposed to be. (Krasnow 157) Iris Krasnow thought that she could have it all, but she realized that the choices she was making were not the best for her family and children. Her choices were based on what she believed was best for her family and what brought her personal fulfillment. She believes that surrendering to motherhood was the most liberating and powerful thing she had ever done in her life. (Krasnow 2-3) In F. Carolyn Graglias book she explores how feminism has hurt women and families and why she chose to stay home. Glenn Stanton also summarizes the book. Graglia grew up with a single mother and was poor. She decided the ticket out of poverty was to become a lawyer. After college Graglia obtained a job at a Wall Street law firm in the 1950s. At that time it was not common for a woman to have a career like that. She had a successful career until she chose to stay at home when her first child was born. Graglia was not forced to do it; she did it because she wanted to. Like others she chose the choice that wasnt popular. She chose to be a stay-at-home mom in the 1960s and 1970s. Graglia says that people were much more accepting of her choice to be a lawyer in the 1950s than they were of her choice to be a stay-at-home mom (Stanton). She believes that feminism robbed women of their surest source of fulfillment. (Graglia inside cover) She also believes that feminism tried to tell women th at their job as a mother and wife were not valuable. Candace Cameron Bure is another example of a woman who quit her job to stay home with her children. She is best known for her role as D.J. Tanner on Full House. She has also appeared on other T.V. shows, T.V. movies, and feature films. In 1996 she married Valeri Bure, who is now a retired hockey player. After she got married she decided to postpone her career to raise a family (Career) When doors were not opening for her in acting she believed it was God telling her to stay home. Bure considers it a great privilege to stay home (Rice). She counter argues what society tells women, Our society says, Work! Make more money! The career is great! But stay-at-home moms, youre so not cool. Get going. But theyre wrong. I thank God, who alone is able to keep our hearts in the right place. (Rice) After taking a break from her acting career she has returned to acting. Bure has been in several movies and plays Summer Van Horn on ABC Familys Make It Or Break It. (Career) People still vary greatly on the opinion if moms should work outside the home. People seem to judge others choices strongly. Parents and mothers, in particular are judged for every choice they make. They are judged from what they feed their children to where they send them to school. A womans choice to stay at home or pursue a career is not judged any less. No matter what the woman chooses, she will be judged for it. Some may agree with her choice and others may tell her that she made the wrong choice. Some people believe that people are becoming more accepting of whatever choice a woman decides to make. Women on either side of the issue know that each family must decide what choice is best for them. In the article Mothers Who Chose to Stay Home Elizabeth Drew School who made the choice to stay home does not judge the choices of other women. Her choice to stay home was best for her family (Gardner). The choices that a person makes also depend on the culture and expectations that a person was raised with. According to Jolene Ivey in the black culture staying home is not readily accepted. Since the civil rights movement gave them more rights to jobs and education, people did not think it was wise for them to reverse that. When Jolene Ivey decided to stay home with her children she felt like she was alone among her black friends. She then decided to start a support group called Mocha Moms to support black women wanting to stay home (Gardner). When a person has support and encouragement around them it makes his or her choices much easier. Some mothers choose to stay home because they realize their job will not accommodate their new lifestyle. Elizabeth Scholl is an example of that. She had a masters degree and was very career focused. She even planned having a baby around a project. When she learned that her employer was only going to grant her six weeks of maternity leave she knew that she would not be ready to leave her baby at that time. Scholl said that babies dont even hold their head up by six weeks. She requested to work part time, but her job would not allow it. Then she decided to quit. Scholl says that it was truly the hardest decision Ive ever made. But I came to the realization that these jobs are going to be there when I go back to work. (Gardner) Adjusting to being at home was very difficult for her in the beginning (Gardner). Many jobs are not very accommodating for mothers. Some careers do not allow women to work part time or to work from home. Also many times when families calculate child care expenses and taxes women are not making enough to justify working (Gardner). Women have many reasons as to why they choose to stay home in spite of the feminist movement telling women to pursue a career. Part of it is a cycle. Women decided that they wanted to alter their lifestyle. They chose to pursue careers and devalue being a housewife. That also resulted with women being unhappy. Because of that some women still decided to choose to stay home. Many women sacrifice their career in order to stay at home with their child. Whether they are quitting their job as a desk clerk, actress, or lawyer, many women are realizing how difficult it is to balance a career with family. Women are being set free by realizing they do not have to do it all. They can be fulfilled by being a wife and mother. Many women believe their choice to stay home is well worth it.

Development Of The West Beyond The Mississippi :: American America History

Development Of The West Beyond The Mississippi The years 1840 to 1890 were a period of great growth for the United States. It was during this time period that the United states came to the conclusion that it had a manifest destiny, that is, it was commanded by god to someday occupy the entire North American continent. One of the most ardent followers of this belief was President James K. Polk. He felt that the United States had the right to whatever amount of territory it chose to, and in doing this the United States was actually doing a favor for the land it seized, by introducing it to the highly advanced culture and way of life of Americans. Shortly after his election he annexed Texas. This added a great amount of land to the United States, but more was to follow. The Oregon Territory became a part of the United States is 1846, followed by the Mexican Cession in 1848 and the Gadsden Purchase in 1853. At this point the United States had accomplished its manifest destiny, it reached from east to west, from sea to shining sea. No w that the lands it so desired were finally there, the United States faced a new problem- how to get its people to settle these lands so they would actually be worth having. Realistically, it is great to have a lot of land, but if the land is unpopulated and undeveloped, it really isn't worth much. And the government of the United States knew this. One of the reasons that many did not choose to settle there immediately was that the lands were quite simply in the middle of nowhere. They were surrounded by mountains, inhabited by hostile Indians, and poor for farming. Because of these geographical conditions, the government was forced to intervene to coax its citizens into settling the new lands. Basically the lands were not settled because they were available, they were settled because of various schemes the government concocted to make them seem desirable. The government participated in a great "push" to get its citizens to move to west. At first few people moved to the west, but this changed when gold was discovered in California in 1848. This caused a "gold rush" to the west coast which consisted of many prospectors seeking to find their fortunes in the gold mines of California. Many traveled to the west coast, however few actually found their fortunes. Development Of The West Beyond The Mississippi :: American America History Development Of The West Beyond The Mississippi The years 1840 to 1890 were a period of great growth for the United States. It was during this time period that the United states came to the conclusion that it had a manifest destiny, that is, it was commanded by god to someday occupy the entire North American continent. One of the most ardent followers of this belief was President James K. Polk. He felt that the United States had the right to whatever amount of territory it chose to, and in doing this the United States was actually doing a favor for the land it seized, by introducing it to the highly advanced culture and way of life of Americans. Shortly after his election he annexed Texas. This added a great amount of land to the United States, but more was to follow. The Oregon Territory became a part of the United States is 1846, followed by the Mexican Cession in 1848 and the Gadsden Purchase in 1853. At this point the United States had accomplished its manifest destiny, it reached from east to west, from sea to shining sea. No w that the lands it so desired were finally there, the United States faced a new problem- how to get its people to settle these lands so they would actually be worth having. Realistically, it is great to have a lot of land, but if the land is unpopulated and undeveloped, it really isn't worth much. And the government of the United States knew this. One of the reasons that many did not choose to settle there immediately was that the lands were quite simply in the middle of nowhere. They were surrounded by mountains, inhabited by hostile Indians, and poor for farming. Because of these geographical conditions, the government was forced to intervene to coax its citizens into settling the new lands. Basically the lands were not settled because they were available, they were settled because of various schemes the government concocted to make them seem desirable. The government participated in a great "push" to get its citizens to move to west. At first few people moved to the west, but this changed when gold was discovered in California in 1848. This caused a "gold rush" to the west coast which consisted of many prospectors seeking to find their fortunes in the gold mines of California. Many traveled to the west coast, however few actually found their fortunes.

Is There a Price for Being too Nice? Essay

1. Do you think there is a contradiction between what employers want in employees (agreeable employees) and what employees actually do best (disagreeable employees)? Why or why not? I do believe there is a tremendous contradiction between what employers look for and what employees are actually good at. Most employers look for people who are agreeable; people who are easily to be liked and pleasing to be around and people who are willing or are ready to agree or consent very easily. Agreeable people are more comfortable to have around and are easier to work with; this is why employers prefer and look for agreeable people to hire. I understand why employers prefer to look for people who are more agreeable but it makes no sense why they would hire people who are not better job performers and they are less successful in their career. This is why there is a contradiction; people look for a job that they are good at and a job where they can grow and develop their personal and technical skills. The main reason why I believe you pursue a job is because you have knowledge on it and you would like to apply your knowledge and grow. Even if you’re not an agreeable person, you are very capable to perform the job with excellence. This contradiction is not good at all because employers look for agreeable employees but what if they are less successful at their job? Being less successful at your job could cost the organization or company a lot of money and also it could lead to many other problems such as customer service or financial matters. On the other hand, what if a disagreeable person knows how to do his or her job efficiently but she doesn’t get hired because he/she is a little uncomfortable to be around with? As informed in classed, behaviors are influenced by moods and moods by feelings. Feelings can be transmitted to people when they are surrounded by them. They can be able to change someone’s feeling and therefore change their mood and behavior towards their coworkers. This way, they are less unpleasant to be around, and they are still good at job performing. Having this in mind could lead to less contradiction between employers and employees because they can hire people who are going to be good at their job and somehow be pleasant to be around. Even though it has been proven that people like to have a good relationship with their coworkers and be socializing at work, it is necessary to have a balance of personalities and traits in the work environment. In order for the organization to succeed or improve, they need employees who are going to work hard and be successful at what they do, but also combine them with agreeable people to keep a nice and comfortable environment for the employees. 2. Often, the effects of personality depend on the situation. Can you think of some job situation in which agreeableness is an important virtue? And in which it is harmful? Under stressful moments or circumstances, agreeableness becomes a virtue; when things are going bad at an office or the main vault of a bank doesn’t balance at the end of the day. This is a situation where stress hits and your brain stops making sense. Having an agreeable person at that moment helps to swallow better the situation, calm down, and try to identify the problem. I was stuck in a very similar situation; working in a bank and having money missing is scary and when you have unpleasant people around you who are not helping the situation it becomes even worse. When this happens, you tend to lose control, your brain stops making sense, you get mad and it becomes harder to find a solution to the problem. When a more pleasant coworker showed up, she was able to calm down the situation, and change all of our feelings and moods, and we were able to find the problem and with-in the solution. Obviously, in these situations the agreeable person was very important to us, and they can also affect many customer service work. In customer service the client looks for someone who’s going to tolerate them and help them in everything. Agreeable people are great for customer service; they are capable of being passive at stressful situations and very warm and welcoming to others. They are also pleasant people to have around; they help control the mood of the environment and with that help others to be calmer and happier in order to give the customer the best service they can get. As written on the case, when people are agreeable they tend to not be very good at their job, and they tend to be less success at their careers. They are also characterized for being very passive and easier to manipulate. For people who work on sales, for example financial institutions selling and buying stocks, this trait is harmful for them. For these types of jobs you need to be aggressive and straight to the point, and unfortunately your coworkers become your enemies because they need you to sell and move fast; completely the opposite from an agreeable person. This trait could harm them in many ways. If they are the sales person, they could lose many customers for the organization and make them lose profit. Also, their coworkers can manipulate them and keep them from selling and they can also take away their clients. Sometimes being so agreeable can open a door for people to take advantage of them or even stepping on them to steal their clients or opportunities. I guess that when the situation requires for you to be aggressive in order to perform your job, being agreeable could be harmful. Also, when your job position is extremely important and you have a high expectation of the results, being agreeable would be a harmful for you too. It important to have this trait, because this way you are able to transmit your good vibe and emotions to the people that surround you, but if you’re not able to perform your job then I don’t see the point of having them as part of the organization or corporation. 3. In some research we’ve conducted, we’ve found that the negative effects of agreeableness on earnings is stronger for men than for women (that is, being agreeable hurts men’s earning more than women’s). Why do you think this might be the case? By nature, men tend to be more aggressive than women, meaning they are more forceful than women. Men tend to attack their client’s in a way that they push them into buying their products while women confront the situation by being more sensitive and persuasive. I’m guessing that if men are agreeable they lose their hostility and it becomes harder for them to sell their products. I believe that men are characterized for being so aggressive and passionate for the things they do that when they become passive, people misunderstand them which unfortunately leads to them loosing opportunities. On the other hand, women are more passionate but in a sensitive and emotional way. Women have a way to speak to customers that it makes the customer feel safe and not pressured to do anything they perhaps don’t want to do. Although that is a good thing for the customers, sometimes that loses opportunities for women in these situations. This, although, doesn’t apply to all women or men. There are some women, just like men, that have that extra edge and aggressive approach and at the end of the day, could save the company in earnings and there are men who have that sensitive and soothing approach. Like previously mentioned, it all depends on the person. On average, yes, men have the advantage over women because they have that aggressive approach and can work themselves out of any situation, good or bad. Women can do the same but in their own special way and at times can make them succeed or fail, just like men.

Mcbride Financial Service Essay

The purpose of this paper is to develop a marketing plan for McBride Financial Service. The paper will include what type of market research McBride should undertake. The various types of media Mcbride should use in the marketing plan. This paper will cover McBride’s target markets and explain why they are targets for McBride Financial Service. This paper will also cover what the considerations are for McBride to conduct a portion of their marketing on the Internet. Market research is a technique used to determine the acceptance of a product or service within different demographics. In the book Marketing: An Introduction market research is defined as [a systematic design, collection, analysis, and reporting of data relevant to a specific marketing situation facing an organization](Armstrong, 2011). A company can use market research to develop a target audience to help them pinpoint a specific demographic to market in. There are several forms of market research that McBride can use to help develop their marketing plan. The first would be online market research that will consist of Internet surveys and online focus groups. Online market research is easy for people in every demographic to participate in from home eliminating the need to travel to participate in focus groups. Internet surveys are taken online and the person filling out the surveys avoid the hassle of mailing the surveys back by simply clicking submit. Telephone interviewing is one of the fastest ways for a company to gather information for market research. Telephone interviewing is more personable than mail or Internet surveys and would be recommended for McBride Financial Services. An effective marketing plan should include using various types of media to advertise the goods or services a company offers. Types of media include radio, television, outdoor media, Internet, magazines, and newspapers. McBride Financial Service has many options to choose from concerning marketing media to advertise their organization. Television ads are seen by the most people, but they are also cost the most money to obtain a prime spot. Radio can target specific audiences at a lower cost but a company needs to buy time on several stations to obtain good reach. It is recommended that McBride incorporate a mixture of media in their marketing plan. These following types of media will be included television, radio, Internet and, magazines. Television as mentioned earlier in this paper is the best form of advertising so McBribe cannot hope to have a good marketing plan without it. Television ads will not be the main form of media because of the high cost. Because one of McBride’s target markets is retirees they will be buying ad space in retirement magazines like AARP. This will allow McBride to focus in on retired people or are getting close to retirement. Newspapers are a dying form of media so McBride will avoid buying ad space in any of them. This section of the paper will focus in on why Mcbride should consider conducting a major portion of their marketing via the Internet. The Internet is a major influence in society today with millions of people surfing the web every hour. This is an opportunity that McBride needs to take advantage of to capture the attention of an ever-growing population on the Internet. Buying ad space on a website is inexpensive compared to television and radio that is a major advantage for McBride. Ad space on major Internet sites is a â€Å"double edge sword† for McBride’s marketing plan. The first is that people will see the ads every time a person opens his or hers favorite website. The second would be a direct link to McBride’s website allowing even more exsposer for the company’s services. This section of the paper will cover McBride’s target market. Entrepreneur. com defines a target market as a specific group of consumers at which a company aims its products and services (â€Å"Target Market†, 2011). The site continues to write that target customers are those most likely to buy from a company. McBride has a target market shown on the home page of their website and it consists of professionals purchasing primary or secondary properties, retirees purchasing primary or secondary properties and families or individuals purchasing recreational properties. It seems like every adult in the world would fit into McBride’s target market that is not a bad target market, but it may be a wise move to narrow it down. Sticking with retired and professionals purchasing property would allow McBride to maintain a manageable target market. If the target market is too big McBride would have to cater their marketing media budget to too broad a campaign. McBride’s target market is anybody who is looking to buy property whether it be primary or secondary. In conclusion this paper has described a marketing plan that can be implemented by McBride Financial Service. The marketing plan will include market research strategies such as Internet surveys and telephone interviews aimed at collecting information. The media will play a part in McBride’s market in the form of television, radio, and Internet ads. The considerations for McBride to conduct a portion of their marketing online were covered in this paper. Finally the target markets for McBride Financial Service were discussed at the end of this paper.